The summer of 2020 was not what anyone had ever expected. Businesses of all nature had to figure out ways to define sales strategies – instead of waiting for customers to come to them, they went out to look for their customers.
One company in particular – Resurgence Brewery – was able to successfully implement this strategy in a very unique and discreet way. The brewery was originally set up with a 12-pipe beer (and food) trailer set up in various orchards in the area. From Delaware Park to Cazeneuve Park, the revival has been able to expand its branches and accommodate enough of its customers.
“It was a few years in the making,” said resurrected owner Jeff Var. “We’ve located the Buffalo and Olmsted Gardens Department – we’ve presented a presentation that shows the opportunities for parks that make 10% profit from sales. It’s also very family friendly; People bring blankets and chairs in the section. summer is enjoying the gardens. We really started pop-up gardens last summer and it went very well. With COVID, we pay more attention to it. such as one success that we talked about in the city parks – this weekend we will go to the Chestnut Range and there we will be located on top of a pasture hill. It becomes beautiful when all the leaves are replaced. ”
The emphasis on revival to its alternative game plan has helped brewers overcome adversity. It is this new “pop-up” strategy that we will see more and more as entrepreneurs try to join the pandemic… and even beyond it. But at the end of the day, these pop-ups are exactly what people want – something they’ve been looking for. Finally, what is better than activating places that can provide unlimited social distance? Pop-ups bring people out and enjoy the gardens and the beach, which is always good.
Whether it’s the food on offer – the pop-up style – along the Buffalo River, or the brewery that serves beer in the gardens, we can learn a lot. a new way of life. There are opportunities to present themselves that have never been realized. It is unfortunate that this pandemic needed to be fully implemented, but at the same time, it can be seen that a number of Buffalo’s beloved businesses are overcoming it through problems with the community in ways that can be considered victorious. . win for businesses and the region.
Chestnut Range: Fri 10/16 17:00 – 20:00 Saturday 10/17 12 – 20pm Monday, 10/18 – 12 – 14pm
For more information on the trailer and dining options, visit resurgencebrewing.com. Catering is also available – beer trailers are currently served to small parties, including Bill Tail.