We asked Jennifer J. Parker, founder of Jackson Parker Communications and Black Capital Network:
“What is the most important piece of advice you would give to young entrepreneurs of color?”
“… entrepreneurs have everything about strength and attitude, and you have to believe that you can do it, and that part of the motivation and inspiration for success is the history of black entrepreneurs in our country. We can learn from them – we can learn from their path to success. Be open to innovation – everything changes every day. ”
As a public relations professional, Jennifer understands understanding the important step in starting a business is knowing how to excel in business. Proper marketing of a new enterprise through a strong public relations strategy and a comprehensive study of the industry are an important basis for promoting a new business.
Jennifer also believes that building a diverse talent team is also critical to business success.
“In Buffalo, we need to embrace our greatest asset, which is diversity … in our society … It goes back to the same mentality. Entrepreneurs need to believe they are accepted and the community needs to know that success in business is one color or not of the same sex. ”
Jackson Parker Instagram Communication: @ jackson.parkerpr
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