I recently saw a conversation with Del Reed, co-founder of 26 Shirts and one of its founders. Bill Mafia, about a recently published book, Buffalo Baseball Seasons 1857-2020. We discussed how editor Jim Overfield and I could create a work through his father, the late Joseph M. Overfield, who authored it. 100 baseball games in Buffalo in 1985. Our book is a revision and update of Joe’s original book.
For his legacy, we have Joseph M. Overfield’s program in baseball, softball, soccer, and coaching on the east side of Buffalo in the amateur pavilion named after Johnny B. Willie, the former war memorial stadium. The sports and coaching program will be implemented in partnership with Omega leadership and Willie “Hatch” Jones Educational and Sports Program.
Del wanted to get involved in this work and as a result a vintage Buffalo baseball unisex shirt, long sleeve shirt, vodka shirt and hat that will go on sale until November 1st.st in www.26shirts.com.
Seeing a profitable company like 26Shirts is so wonderful that its mission is to help the needy with a big donation from every sale, survival and prosperity in Buffalo, truly a city of good neighbors.
Our community support was the foundation for the creation of 26 Shirts in 2013, when Reid joined Dan Gigante, owner of You and Who, to create t-shirts with a message and a reason. The concept is simple – every two weeks they sell a different limited edition sports stick for two weeks. For each shirt sold, $ 8 will be donated to a designated family in need.
To date, 26Shirts has donated $ 920,000 to charity, and as an entrepreneur who is fully aware of sports brand licenses, Reid never mentions Bills, Sabers, Bison or any other team in the promotion of his shirts and also does not use their logos.
When the Toronto Blue Jazz named Buffalo Square Sahlen Square their summer home, 26Shirts created what was its most successful shirt to date – Buffalo Baseball with prints, colors and images that could resemble Jazz but didn’t spoil its logo. The good news is that during this pandemic at a time when both agencies needed support, more than $ 60,000 was distributed between food banks in Buffalo and Toronto.
“West New York, we’re known for good reason for being a good neighborhood city,” Reid recently told me. “And I really believe that most of our sales come not only from the awesome designs we’ve been wearing with great pride, but also the desire to help people in need.
“We have so many people who need help, and sometimes the resulting waiting list means that a person or family in need has to wait months for us to run a shirt campaign for them. We have consistently gained more recognition in the WNY area and want to make sure that the support of the Buffalo community helps more people and grows faster, ”said Reed, who now plans a 2-week campaign every week!